About the client
In July 2022, the Go Auto mobile app was officially launched. Since then, we have been working with them to regularly release updates and features. Recently, ahead of a major national advertising campaign with NHL star Connor McDavid, Go Auto decided to do a company-wide brand refresh that would impact their website and mobile app.
ROLE
Design Lead at Punchcard
CONTRIBUTOR CREDITS
Darcy Chan
PLATFORMS
Web app
TECH USED
Figma
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Project overview
As part of a long-term engagement, our team collaborated closely with Go Auto to plan and implement feature updates based on user needs and user feedback/data, while also executing a full branding refresh through a phased approach.
Project overview
As part of a long-term engagement, our team collaborated closely with Go Auto to plan and implement feature updates based on user needs and user feedback/data, while also executing a full branding refresh through a phased approach.
Wireframes
This was a long-term project, with feature updates spread over a year-long engagements. We followed a consistent process, starting with client interviews and gathering user feedback, then iterating on user flows until settling on a final design direction.
Wireframes
This was a long-term project, with feature updates spread over a year-long engagements. We followed a consistent process, starting with client interviews and gathering user feedback, then iterating on user flows until settling on a final design direction.
Wireframes
This was a long-term project, with feature updates spread over a year-long engagements. We followed a consistent process, starting with client interviews and gathering user feedback, then iterating on user flows until settling on a final design direction.
Split payments
One feature I worked on was Split Payments, allowing users to pay with Go Points or standard methods like credit cards. I started with rough wireframes to confirm the flow with the client.
Split payments
One feature I worked on was Split Payments, allowing users to pay with Go Points or standard methods like credit cards. I started with rough wireframes to confirm the flow with the client.
Split payments
One feature I worked on was Split Payments, allowing users to pay with Go Points or standard methods like credit cards. I started with rough wireframes to confirm the flow with the client.
Mockups
The Go Auto client had recently undergone a branding refresh, which included a complete overhaul of the app’s UI. I worked on this gradually through a phased implementation plan and created all the mockups for the new features added to the app.
Mockups
The Go Auto client had recently undergone a branding refresh, which included a complete overhaul of the app’s UI. I worked on this gradually through a phased implementation plan and created all the mockups for the new features added to the app.
Mockups
The Go Auto client had recently undergone a branding refresh, which included a complete overhaul of the app’s UI. I worked on this gradually through a phased implementation plan and created all the mockups for the new features added to the app.
Split payments
For splitting payments, I aimed to create a user-friendly solution that allowed customers to pay with minimal friction and maximum flexibility.
Split payments
For splitting payments, I aimed to create a user-friendly solution that allowed customers to pay with minimal friction and maximum flexibility.
Split payments
For splitting payments, I aimed to create a user-friendly solution that allowed customers to pay with minimal friction and maximum flexibility.
Other mockups
I played a significant role in designing features and contributing to the overall design of several screens. Below are a select few of the screens I worked on.
Other mockups
I played a significant role in designing features and contributing to the overall design of several screens. Below are a select few of the screens I worked on.
Other mockups
I played a significant role in designing features and contributing to the overall design of several screens. Below are a select few of the screens I worked on.
Final thoughts
It was a valuable learning experience to work on a long-term project that involved multiple feature updates and additions over time. The ongoing nature of the project allowed me to refine my process, adapt to evolving requirements, and implement new features in phases, while continuously learning from user feedback and client input. This iterative approach not only improved the product but also helped me grow as a designer, enhancing my ability to handle complex projects with long-term engagement.
Final thoughts
It was a valuable learning experience to work on a long-term project that involved multiple feature updates and additions over time. The ongoing nature of the project allowed me to refine my process, adapt to evolving requirements, and implement new features in phases, while continuously learning from user feedback and client input. This iterative approach not only improved the product but also helped me grow as a designer, enhancing my ability to handle complex projects with long-term engagement.
Final thoughts
It was a valuable learning experience to work on a long-term project that involved multiple feature updates and additions over time. The ongoing nature of the project allowed me to refine my process, adapt to evolving requirements, and implement new features in phases, while continuously learning from user feedback and client input. This iterative approach not only improved the product but also helped me grow as a designer, enhancing my ability to handle complex projects with long-term engagement.
